For all the trailblazers around the world, “Dreamforce” is the most awaited event of the year. And this patience does reward successful and happiest announcements. With that said, let’s uncover the first announcement made at Dreamforce’22.
“Introducing Salesforce Genie”
What is Salesforce Genie?
Salesforce Genie is a hyperscale real-time data platform that powers the entire Salesforce Customer 360.
With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.
Why is it so important?
Today, every customer expects personalized interaction with the business however this becomes nearly impossible. And what’s the reason for that? It’s obvious that data remains isolated, incomplete and duplicative. To overcome this, Companies on average have 976 separate applications to run their business, which fragments customer data and digital experiences.
Will Salesforce Genie resolve Customer and Business Problems?
Today, Salesforce is not only known for its enterprise applications but also for its continuous improvement and innovation. With that said, Salesforce Genie is bound to bring resolution to the current problems.
But how will it do so? Exactly to answer this question, let me tell you that Salesforce Genie unifies all of a company’s customer data across channels and interactions into a single, real-time customer profile, so every experience across the Customer 360 is more automated, intelligent, and real time.
This is just an Announcement made and there are more updates to be made by Salesforce. You all might be thinking of it as incomplete News but it’s not so 
. Informative and descriptive blog is our top priority. Keeping that thing in mind, we have just gave a short glimpse of recent news made in Dreamforce which can also be called as “Breaking News”. Rest assured once Salesforce roles out additional information, we’ll definitely update this post. Till then, subscribe to our newsletter and stay tuned 
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Nice explained